In the Filter Manager, enter the following filter information:

If you don’t, you’ll overwrite your custom segmentation. Bear in mind that if you are using any custom visitor segmentation with the ‘_utmSetVar’ function, you should set up a new profile for the IP address data. You’ll need to create a new filter for your profile. Better still, the data is easily accessible with a fairly straightforward Advanced Filter and the User Defined variable. In fact, it does collect this data from each visitor who accesses your site. You can view visitor location and ISP in Marketing Optimization > Visitor Segment Performance, under the Domains and Geo Location reports.īut surely Google Analytics must collect the IP address, or there’s no way that it could calculate visitor location and ISP. There’s no way to view your visitors IP addresses right out of the box with Google Analytics.

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If you were interested in this blog post, here are some other posts you may be interested in instead: As we’ll mention below, it violates your Terms of Service and it no longer works. We recommend that anyone who has attempted this hack on their own Google Analytics profiles remove it. However, now this report ( Marketing Optimization > Visitor Segment Performance > User Defined) now shows a value of ‘(not set)’ for all visitors, as it would if the User Defined variable had never been used. Previously, by stripping out the visitor IP address and adding it to the User Defined variable, the IP address would show up in reports. Due to this, the information in this blog post is no longer available within Google Analytics. 2020 update: There has been a lot of talk lately in the analytics blogosphere and beyond about Google’s commitment to privacy and the way they handle sensitive data (like IP addresses).

Track ip address google analytics